Services

Trade Show Support

Getting more from your trade show requires a strategic approach that will attract prospects and generate interest in your company and your products.  R&J Public Relations has designed a three-step program that helps our clients reach both journalists and key prospects – those in attendance as well as those not in attendance, before, during and after the show. 

Well in advance of the show, we work with our clients to develop messaging and strategies.  We conceive and plan special promotions in and around the show booth.  We schedule editorial interviews, and develop press kits and other materials.  To bring it all home, we conduct media training for key spokespeople, helping them to be comfortable and to “own” the message.

At the show, we coordinate and supervise meetings with journalists.  We not only distribute press kits, we “work” the press room and the show media (“daily” magazines, television, Internet and radio).  We compile  competitive intelligence, and see to it that our clients are nominated for show awards.  And we are on-site with our clients to assist them in all aspects of their communications efforts at the show.   

Following the show, we conduct intense follow-up with the press, and fulfill all editorial requests for information.  We engage the press to get our clients featured in post show editorial coverage.  If it is appropriate, we will undertake a post show media tour.

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