Category Archives: Client Hits
R&J Gives Integrity House’s “Boys of Bate” Movie Premiere the Red Carpet Treatment with Statewide Media Coverage
Integrity House’s adolescent clients in its Bate program were very busy over the past several months, creating and filming an original short film titled “Boys of Bate,” about substance abuse, hope and transformation, to help them face their addictions and save their lives. Through proactive media relations efforts, R&J created buzz within the local community and media to raise awareness of the film’s premiere, securing pre-event and post-event coverage with The Star-Ledger, The Montclair Times, and more.
The massive fire that engulfed the Avalon Apartment Complex in Edgewater, NJ last week lit-up the Hudson River skyline and made national news. R&J and their client the New Jersey Fire Sprinkler Advisory Board (NJFSAB) have been on the offensive, educating the public and legislators to the dangers of ultra-flammable lightweight construction and the need for more comprehensive fire sprinkler systems in buildings that use this construction method.
The childhood obesity crisis continues to worsen and is becoming increasingly more common across the U.S. To help adolescent patients struggling with obesity, Bristol-Myers Squibb Children’s Hospital (BMSCH) at Robert Wood Johnson University (RWJUH) was recently designated as the first “Adolescent Center of Excellence for Bariatric and Metabolic Surgery” in the world by the Surgical Review Corporation. R&J helped to leverage the designation and spread the word about this significant achievement as well as other treatment options available to adolescents and young adults struggling with obesity and its related health problems.
The much anticipated Cube was launched in September, and with it came tons of media attention. R&J supplemented a comprehensive review unit system with the story behind the brand’s resurgence. Because of this, Polaroid has been able to gain significant share of voice in a space that had been previously owned by GoPro.
As New Jersey continues to see the devastating effects of the statewide heroin epidemic, R&J has partnered with Integrity House, a non-profit substance abuse rehabilitation organization, in their crusade to educate the public on addiction, treatment and rehabilitation options.
Manfrotto Gets Students Ready to Go Back to School in Style with Feature on CBS Pittsburgh Tech Program
As summer comes to an end and students prepare to go back to school, R&J secured a timely opportunity for Manfrotto’s new Advanced Travel Backpack to be included in a Back-to-School roundup on CBS Pittsburgh, facilitated by tech and gadget guru, Dr. Frank Viggiano.
When news broke that New Jersey, a state with a high cancer rate, had the highest number of melanoma-related deaths in Ocean and Monmouth Counties, R&J jumped on the timely opportunity to secure a live radio interview for MoleSafe’s president, Dr. Richard Bezozo, as a local melanoma expert with WCTC-AM.
R&J developed a proactive media relations strategy that helped build significant buzz and momentum for Polaroid following the announcement of pre-orders for its highly-anticipated Polaroid Cube lifestyle action camera.
R&J and Jersey Artisan Distilling Toast to American Rum this 4th of July Thanks to The Huffington Post
Thanks to R&J’s quick action in getting a bottle of Jersey Artisan Distilling’s Busted Barrel Rum into the hands of The Huffington Post writer and spirits connoisseur, Tony Sachs, we will be toasting to a great article with a great glass of American rum this July 4th.