Category Archives: Blog

5 Ways to Use your Press Release to Increase SEO

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See how R&J utilizes the press release to boost SEO performance in the next blog post on digital services by R&J’s Senior Account Supervisor Melissa Hoistion.

Merchandising!

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How do you merchandise your results? In this week’s blog, R&J’s account director, Kyle Kappmeier, talks about the importance of celebrating your success and ensuring your client knows just how great of a job you’re doing.

Staying Productive in the Workplace

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Sometimes it’s difficult to maintain focus and stay motivated throughout the workday. Our intern, Jeff Hersch, offers some first-hand advice on ways to improve productivity while still feeling good.

So, You Think You Might Want to Work at R&J?

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Think you might want to work at R&J? Our President, John Lonsdorf, gives you some timely tips for writing a cover letter that will help you to rise to the top.

Intern Insights: Launching a Campaign

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Our intern, Joseph Pohl, shares his insight and experience on his first campaign launch at R&J Public Relations. Find out what he has to say and what tips he has for fellow interns in our latest blog post.

Tips for Battling PR Writer’s Block

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Writer’s block can be very frustrating to any professional that writes for a living. Our Senior Account Executive, Tracey Benjamini, gives her tips for overcoming writer’s block in our latest blog post.

Why Integrate your Marketing Efforts?

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Integrated Marketing is more than the next buzzword. Find out what it is and see one of our success stories in R&J’s Senior Account Supervisor Melissa Hoistion’s blog post.

Survey: New Jersey’s C-Suite Sees Greater Value in PR but Admits to Not Fully Understanding It

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Our Account Director, Tiffany Miller, takes a look at PRSA NJ’s recent “Business Case for PR” survey. Find out why New Jersey’s C-Suite sees greater value in PR and what has them confused in her latest blog post.

Weaning Your Team Off of the Tradeshow High

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Tradeshows often come with exciting product launches and a rush of activity; however, they’re usually followed by “post-show blues” as you, your team and your client return to the regular pace and daily activity. R&J’s account director, Kyle Kappmeier, gives some tips on how to take the reins and present your agency’s thinking on what steps to take to maintain buzz and build momentum.

Adapt Your Communication to Your Audience to Achieve Greater Success

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Before you start to communicate, the first thing you need to consider is who your audience is. When you know what your audience wants, likes – or even needs – and you tailor your communication to meet those needs, your audience will be much more interested in what you have to write or say. Agency President John Lonsdorf uses his experience at two very dissimilar trade shows this month to bring this point home.