Category Archives: Blog
This Fourth of July, America celebrates the anniversary of our Declaration of Independence and all our milestones since that time. In this blog post, R&J’s Kyle Kappmeier discusses the best tactics for successfully pitching an anniversary.
Jeffrey Gittomer said, “Your grammar is a reflection of your image. Good or bad, you have made an impression. And like all impressions, you are in total control.” R&J’s President John Lonsdorf agrees, and talks about how a slip-up can damage your credibility and hurt your message.
Effective, strategic blogging has numerous benefits for businesses. Executive Vice President Scott Marioni shares some of them in this post, despite his personal aversion to writing them himself.
The ever-changing media landscape is enough to make some heads spin, but in the world of PR this is our area of expertise. In this week’s blog post, R&J Senior Account Executive Tracey Benjamini explains why a PR agency is your company’s best ally to help navigate media shake ups.
Our Account Director, Tiffany Miller, discusses why having a clear and concise messaging platform is important for building your brand’s leadership position in this week’s blog.
See how R&J utilizes the press release to boost SEO performance in the next blog post on digital services by R&J’s Senior Account Supervisor Melissa Hoistion.
How do you merchandise your results? In this week’s blog, R&J’s account director, Kyle Kappmeier, talks about the importance of celebrating your success and ensuring your client knows just how great of a job you’re doing.