Category Archives: Blog
The American phenomenon known as fantasy football has exploded in the past decade. With the NFL season already more than half way over, Media Relations Specialist Dan Capawana analyzes what similarities exist between fantasy football and public relations.
Apple’s recent underwhelming launch of the new iPad Air and iPad mini has raised many questions about the company and its dominance in the CE industry. Could Apple’s signature marking tactic have played a role in the lackluster launch? Account Executive Tracey Benjamini explores this idea in her latest blog post.
By Tiffany Miller
The hospital landscape in New Jersey changed once again with the announcement of the merger between Hackensack University Medical Center and Meridian Health. R&J Account Director, Tiffany Miller, shares best practices for communicating healthcare’s latest mega merger.
By Carlee Pett
Coca-Cola made a big splash this summer with its “Share a Coke” campaign. R&J Account Executive Carlee Pett explores the brilliant and highly-engaging campaign that broke new ground in the world of marketing and public relations.
By Sean Hudgins
Casual Italian dining chain Olive Garden recently underwent a rebranding process, but it seems the company may have lost sight of its own brand value. R&J Account Coordinator Sean Hudgins offers his insight on what industry professionals should take away from the chain’s PR missteps in this week’s blog post
By Kyle Kappmeier
If you’re in PR, being an expert in your clients’ business is critical. It’s what informs sound strategy and gives an agency the ability to provide the best service possible; however, it takes time and effort. R&J’s Account Director, Kyle Kappmeier, tackles what it means to be THE expert in this week’s blog.
By John Lonsdorf
Honest feedback can provide a business with tremendous insights about what their customers need, want, care about and value the most. But when feedback is coerced, it is worthless at best. Agency President John Lonsdorf elaborates in this blog on the value of customer feedback.
By Tiffany Miller
The statistics don’t lie. Women dominate the world of PR, making up 63% of publicists in America. Account Director, Tiffany Miller, takes a closer look at why there are so many women in PR and how an industry that is growing at 12 percent a year isn’t slowing down in attracting female talent.
By Tracey Benjamini
Change is hard, but fighting it can sometimes make a difficult situation worse. Learning how to embrace change is one of the most important skills a PR professional can possess. Being able to go with the flow can produce value for you and your company.