Category Archives: Blog

Media Shake Ups

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The ever-changing media landscape is enough to make some heads spin, but in the world of PR this is our area of expertise. In this week’s blog post, R&J Senior Account Executive Tracey Benjamini explains why a PR agency is your company’s best ally to help navigate media shake ups.

Why Messaging is Important

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Our Account Director, Tiffany Miller, discusses why having a clear and concise messaging platform is important for building your brand’s leadership position in this week’s blog.

Lilly Pulitzer at Target: Epic PR Fail or Major Success? You decide.

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The collaboration between retail giant Target and Lilly Pulitzer, a Palm Beach-based retailer known for its overly girly and colorful resort wear and chic beach clothing, stirred up a lot of controversy on social media, leading to an uptick in fashionista hysteria. Dig more into the collaboration and the public relations campaign behind it in by reading Senior Account Executive Carlee Pett’s blog post.

5 Ways to Use your Press Release to Increase SEO

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See how R&J utilizes the press release to boost SEO performance in the next blog post on digital services by R&J’s Senior Account Supervisor Melissa Hoistion.

Merchandising!

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How do you merchandise your results? In this week’s blog, R&J’s account director, Kyle Kappmeier, talks about the importance of celebrating your success and ensuring your client knows just how great of a job you’re doing.

Staying Productive in the Workplace

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Sometimes it’s difficult to maintain focus and stay motivated throughout the workday. Our intern, Jeff Hersch, offers some first-hand advice on ways to improve productivity while still feeling good.

So, You Think You Might Want to Work at R&J?

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Think you might want to work at R&J? Our President, John Lonsdorf, gives you some timely tips for writing a cover letter that will help you to rise to the top.

Intern Insights: Launching a Campaign

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Our intern, Joseph Pohl, shares his insight and experience on his first campaign launch at R&J Public Relations. Find out what he has to say and what tips he has for fellow interns in our latest blog post.

Tips for Battling PR Writer’s Block

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Writer’s block can be very frustrating to any professional that writes for a living. Our Senior Account Executive, Tracey Benjamini, gives her tips for overcoming writer’s block in our latest blog post.

Why Integrate your Marketing Efforts?

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Integrated Marketing is more than the next buzzword. Find out what it is and see one of our success stories in R&J’s Senior Account Supervisor Melissa Hoistion’s blog post.