Category Archives: Blog
How do you merchandise your results? In this week’s blog, R&J’s account director, Kyle Kappmeier, talks about the importance of celebrating your success and ensuring your client knows just how great of a job you’re doing.
Sometimes it’s difficult to maintain focus and stay motivated throughout the workday. Our intern, Jeff Hersch, offers some first-hand advice on ways to improve productivity while still feeling good.
Think you might want to work at R&J? Our President, John Lonsdorf, gives you some timely tips for writing a cover letter that will help you to rise to the top.
Writer’s block can be very frustrating to any professional that writes for a living. Our Senior Account Executive, Tracey Benjamini, gives her tips for overcoming writer’s block in our latest blog post.
Our Account Director, Tiffany Miller, takes a look at PRSA NJ’s recent “Business Case for PR” survey. Find out why New Jersey’s C-Suite sees greater value in PR and what has them confused in her latest blog post.
Tradeshows often come with exciting product launches and a rush of activity; however, they’re usually followed by “post-show blues” as you, your team and your client return to the regular pace and daily activity. R&J’s account director, Kyle Kappmeier, gives some tips on how to take the reins and present your agency’s thinking on what steps to take to maintain buzz and build momentum.
Before you start to communicate, the first thing you need to consider is who your audience is. When you know what your audience wants, likes – or even needs – and you tailor your communication to meet those needs, your audience will be much more interested in what you have to write or say. Agency President John Lonsdorf uses his experience at two very dissimilar trade shows this month to bring this point home.
In this week’s blog, R&J’s Account Director, Kyle Kappmeier, provides his insight on how to conduct successful media relations, and it all starts with the media list. Don’t trust what’s automatically generated for you – take the time to vet the list and truly get to know the media. It’s time well spent for you and your clients.