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While we earn
our stripes every day, here are several of the media hits we
have obtained for our clients in the past few weeks.
SAMSUNG
Popular Science Magazine: POPSCI Pick of the Month
Click to view Cover
The New York Times: At a press conference on August 13, R&J and Samsung teamed up to launch three new
cameras, two of which were featured in both The New York
Times print edition and the newspaper's Gadgetwise blog. R&J
worked to secure top-tier media attendance at the press
event which allowed for such influential coverage. The New
York Times called the TL225 and TL220 digital cameras, with
their dual LCD screens, "a fresh and genuinely useful idea."
Click for NY Times Gadgetwise Blog
Click for New York Times article
Men's Journal:
R&J positioned Samsung's SMX-C14
digital camcorder as a must-have this September through
Men's Journal's popular Style & Design Issue, which
spotlights the world's best gear, tech, tools and toys. The
magazine's cover announces the collection of items as
"Perfect Things", while the inside spread features the
SMX-C14 as "The Ergo-Cam", one which makes shooting easy and
comfortable.
Click for Article
Sleep for Life
(Somerset Medical Center)
R&J worked with NBC Today Show's
producers to coordinate a "Unlikely Sleep Tips" segment
featuring Dr. Carol Ash of Somerset Medical Center's
Sleep For Life, alongside celebrity hosts Kathy Lee
and Hoda. The four-minute segment, in conjunction with
preceding recent media coverage, positioned Dr. Ash as a
leading sleep expert and prompted subsequent media
broadcast placements, including an opportunity with
ABC's Live! with Regis and Kelly.
National
Multiple Sclerosis Society
In February 2009, R&J launched
an extensive media relations campaign targeting the
14-county coverage area of the National Multiple Sclerosis
Society - NJ Metro Chapter, in support of the Chapter's two
annual events: Walk MS and Bike MS "Coast the Coast." Over a
3 month period, through event announcements, press releases,
and targeted "feature walker and biker" pitching, R&J
secured a total of over 82 media placements, with an
additional 76 calendar placements. R&J successfully achieved
the NJ Metro Chapter's goal of "blanketing the state" with
coverage, accumulating an Ad Value Equivalency over
$1,455,986, and a Publicity Value over $4,367,958.94.
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STATE WIDE
Sunday
Star-Ledger
BERGEN
Bergen Record
PASSAIC
Bergen Record
MIDDLESEX
Home New Tribune
Woodbridge Sentinel
SUSSEX
WNNJ-FM
New Jersey Herald
Sparta Independent
MORRIS
Roxbury Register
Randolph Roxbury This Week
Daily Record
HUDSON
Jersey Journal
Bayonne Now|
Weehawken Reporter
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MERCER
Trenton Times
Princeton Packet
Hamilton Post
WOBM-AM
OCEAN
WOBM-AM
Asbury Park Press
MONMOUTH
Asbury Park Press
UNION
News Record
SOMERSET
Somerset Reporter
WCTC-AM
Courier News
HUNTERDON
Courier News
Hunterdon County Democrat
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Samsung
GIANT Magazine -
R&J secured a spot for
Samsung's HZ10W digital camera in the May issue of GIANT
Magazine, a publication that features only the latest and
greatest products. Just in time for Photography Month, this
spotlight represents true success for Samsung digital
imaging and R&J.
Click Logo to view Article
Star
Magazine - Star Magazine's "Hot Sheet" provides
consumers with a glimpse of the hottest styles, products,
and trends. R&J worked with editors to land a valuable space
on the sheet for Samsung's TL100 digital camera. Bright and
bold, the "Hot Sheet" is sure to capture the attention of
consumers, further driving the success of Samsung digital
imaging.
Click Logo to view Article
Modern Bride - With wedding season right around
the corner, bridal publications are a top priority for R&J
and Samsung. Modern Bride, one of the largest and most
influential bridal magazines, will feature Samsung's TL100
digital camera in its "How-To Choose a Camera" spread in the
upcoming summer issue.
Click Logo to view Article
New
York Post - R&J always strives to land the most
appropriate placements for Samsung's wide range of digital
cameras and camcorders. Working with the New York Post, R&J
made sure the TL320 digital camera made it on to the
newspaper's list of hot new cameras. Samsung's TL320 was
noted as the "best fashion-accessory camera."
Click Logo to view Article
HouseMaster
USA Today - R&J quickly
recognized this essential opportunity for House Master in
USA Today's "Franchising Today." A great way for House
Master to promote its veteran discount program, this feature
allowed for expert commentary from House Master President
Kathleen Kuhn. The article subsequently ran in two top
newspapers—LA Times and Baltimore Sun.
Click Logo to view Article
Liberty Tax
ABC News: During this time in
which many Americans are struggling due to the extenuating
economic conditions, R&J continues to develop strategic ways
for its clients to not only gain exposure in the media, but
also to lend a helping hand to consumers and businesses in
need. R&J secured this crucial spot on ABC News' Money
Matters for Liberty Tax Founder and CEO John Hewitt to share
expert advice on proper tax filing and how to handle
unemployment during tax season.
HouseMaster
Fox
Business: R&J worked with Fox
Business producers to profile CEO Kathleen Kuhn of
HouseMaster on the network's "C-Suite Sit-down" and
positioned Kathleen as an expert on housing foreclosure
crisis.
CBS8:
R&J leveraged Kathleen Kuhn’s trip
to the International Franchisee Association tradeshow in San
Diego as a media opportunity and secured a "Top Five
Foreclosure Problems" segment on CBS8 San Diego.
BOGEN/MANFROTTO
- Martha Stewart Segment
R&J worked with the New York Times' leading technology
writer, David Pogue, and Martha Stewart producers to secure
this segment on hot electronic gifts for the holidays.
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