“R&J, featured above on the jumbotron in Times Square, celebrates success at the 2010 Pyramid Awards.”

R&J Public Relations Awarded Five Pyramid Awards
by the Public Relations Society of America

R&J Public Relations took home five awards at the 2010 Pyramid Awards hosted by the Public Relations Society of America (PRSA) New Jersey Chapter on June 9, 2010.  The agency was recognized for its exceptional performance in categories such as Crisis Communication, Community Relations, and Public/Governmental Affairs.

“We are thrilled and honored that our work has been recognized by PRSA through its prestigious Pyramid Awards,” said John Lonsdorf, President of R&J Public Relations.  “Every day we strive to produce exciting and effective communications programs for our clients, and to be recognized for the excellence of our work by our peers is truly rewarding.

PRSA hosted the 2010 Pyramid Awards ceremony on June 9 at the Basking Ridge Country Club in Basking Ridge, NJ.  R&J was recognized with the following awards:

• Pyramid Award in the category of Community Relations – “2009 Far Hills Race Meeting Gallops Towards Success,” for Somerset Medical Center and Far Hills Race Meeting.
• Pyramid Award in the category of Crisis Communication - Avoiding Labor Actions Through Crisis Communications, for Arnot Health.
• Pyramid Award in the category of Public/Governmental Affairs - Fighting National Home Builders To Add A Life Saving Sprinkler Requirement To The National Building Code, for National Fire Sprinkler Association
• Pyramid Award in the category of Special Programs – “Outwit, Outplay, Outlast: R&J's Campaign For Adoption Of a New Life Saving Regulation In New Jersey,” for the New Jersey Fire Sprinkler Advisory Board.
• Honorable Mention in the category of Video Communications - Far Hills Race Meeting Video Communications, for Somerset Medical Center and Far Hills Race Meeting.

The Public Relations Society of America strives to advance the standards of the public relations profession through the sharing of best practices, forums and professional development, showcasing the Pyramid Awards to recognize New Jersey-based agencies and companies that advance the industry through successful programs and results.

R&J Public Relations Earns Nine Awards in New Jersey Advertising Club’s Annual Jersey Awards Program

 R&J Public Relations ranks among the “best of New Jersey” at 42^nd Annual Jersey Awards ceremony honoring the state’s agencies, designers, and non-profit groups

 R&J Public Relations took home nine awards, including five Top Honors, at this year’s Annual Jersey Awards hosted by the New Jersey Advertising Club (NJ Ad Club).  The agency was awarded for its creative and strategic work in categories such as Public Affairs, Media Relations, Social Media, and Public Relations Campaign.

  “We are truly proud to be recognized among New Jersey’s leading communications organizations,” said John Lonsdorf, President of R&J Public Relations.  “We strive each year to create the most unique and effective programs for our clients and we are thrilled to be awarded for this hard work.  Receiving nine awards from the NJ Ad Club is a distinct honor and we are pleased to have been a part of the awards program this year.”

 The NJ Ad Club hosted the Jersey Awards on June 2 at the Chart House Restaurant in Weehawken, NJ.  Fox 5 News/My9 News co-anchor Harry Martin and emcee Herb Barry announced and distributed awards at the dinner ceremony, which drew in more than 250 guests.  R&J was recognized with the following awards: Click to Continue Reading Story

• First place – Samsung Digital Imaging: DualView Press Conference, in the category of Media Relations: Press Conference
• First place – Far Hills Race Meeting, for Somerset Medical Center and Far Hills Race Meeting, in the category of PR Plan/Campaign
• First place – Outwit, Outplay, Outlast: R&J’s Campaign for Adoption of A New Life-Saving Regulation in New Jersey, for New Jersey Fire Sprinkler Advisory Board, in the category of Media Relations: Special Programs
• First Place – Fighting National Home Builders to Add a Life-Saving Fire Sprinkler Requirement, for National Fire Sprinkler Association, in the category of Public Affairs
• First place – R&J Takes XStreamHD From Dream to Reality, in the category of Trade Media Relations
• Second place – HouseMaster, in the category of Electronic Media Placement
• Third place – Far Hills Race Meeting: Become a Fan on Facebook, for Somerset Medical Center and Far Hills Race Meeting, in the category of Social Media Programs
• Third place – Far Hills Fashion Feature, for Somerset Medical Center and Far Hills Race Meeting, in the category of Media Relations: Feature Placement
• Third place – Targeting Traditional…and the Unusual…Hospital Influencers for Medical Device Launch, for MAQUET, Inc., in the category of Special Event

Trutek Corp. Selects R&J Public Relations/Reitman Group in Joint Venture as Agency-of-Record

Trutek Corp., the exclusive marketer, distributor and licensor for NasalGuard® and its patented technology, has selected R&J Public Relations, LLC of Bridgewater, N.J. and the Reitman Group of Somerville, N.J., in joint venture as their public relations agency of record.  The R&J/Reitman joint venture has been tasked with developing and executing a comprehensive national public relations campaign in support of Trutek’s vast array of drug-free, topical products that are becoming internationally known in the critical area of preventative healthcare and wellness.

Trutek’s president, Ashok Wahi, is the company’s chief inventor and licensed engineer.  Wahi is undeniably a man of many talents, experiences and innovative ideas, and is the author of several books.  Wahi’s patented invention of NasalGuard, a drug-free product that traps allergens before they can enter into the nose and cause allergy symptoms, illustrates the commercial applicability of his inventions.  In 1995, Wahi founded Trutek Corp., and licensed NasalGuard to be marketed as an extension of the well known Chloraseptic® brand under the brand name AllergenBlock® in the U.S. and Canada.   Subsequently, Trutek successfully licensed the NasalGuard technology in Japan and Europe, where it is marketed under various brand names.

Trutek has an extensive pipeline of additional technologies and products, and is currently in the process of seeking qualified licensees and joint venture partners. 

“We are very excited to be working with Trutek and specifically with someone as visionary as Ashok Wahi,” said John Lonsdorf, President of R&J Public Relations.  “With so many ideas, and so many potential revenue streams, Ashok is a brand in and of himself.  We will look to advantageously position his ‘brand’ and create media opportunities which allow Ashok to communicate his visions to a variety of audiences.” 

Wahi is an alumnus of NYU Poly, The Polytechnic Institute of New York University, where he acquired the skills that have allowed him to act upon his drive to improve the quality of life for people every day.  He continues to be a strong adherent and supporter of i²e – the invention, innovation and entrepreneurship program at NYU Poly.

R&J Public Relations and the Reitman Group will develop and execute an outward-facing media effort that promotes licensing opportunities for Trutek, and positions Wahi as a leading inventor and entrepreneur.  While media will be the primary communications vehicle, the ultimate goal of the program is to have personal care and engineering companies contract with Trutek for strategic and joint venture opportunities, technology licensing, consulting services and product development and marketing/distribution agreements.

About Trutek Corp.

Trutek Corp., based in Somerville, NJ, was founded in 1995 and is dedicated to providing solutions to problems common to everyday life.  Trutek is the owner of the technology and intellectual     property for the NasalGuard® product line.  Trutek currently has an extensive pipeline of additional technologies and products, and is seeking qualified licensees and joint venture partners. For more information, contact dporter@nasalguard.com

R&J’s Ken Hunter Named PRSA NJ President

Ken Hunter, APR, vice president of account services at R&J Public Relations, has been elected president of the New Jersey Chapter of the Public Relations Society of America (PRSA NJ).   Hunter brings 20 years of experience in public relations and journalism to his role at PRSA NJ president.
 

“I look forward to furthering the ability of public relations professionals to play a key role in the boardroom, on the front lines of organizational strategy, and as drivers of that strategy, be it at corporations, agencies or non-profit organizations,” said Hunter.  “All public relations people in New Jersey should grow their influence in their organizations, and PRSA NJ offers a venue for boosting their skills, networking with peers, and even working with a mentor to better develop their abilities.   I’m excited for the coming year and look forward to working with the new officers and committee chairs, along with the leaders and members who continue to make this chapter an ongoing success.”

Hunter and his fellow PRSA NJ officers will spearhead a number of programs, including:

·          Social Media Workshops - featuring some of the industry's top digital
media experts as well as bloggers and online journalists.  PRSA NJ social
media workshops are geared to educate PR practitioners on the latest
advances that are reshaping the communications industry.

·          Commitment to the Community - Each year, PRSA NJ "adopts" a local New Jersey-based non-profit organization and provides a group of chapter volunteers to handle communications surrounding one of its key initiatives.

·     Member Networking Events - From themed dinners to senior-level practitioner activities to events for new public relations professionals, PRSA NJ will host a series of networking functions enabling communications professionals to extend their personal networks in relaxed settings.

·          Member Communications – Continuing to evolve as the Web provides additional channels to reach stakeholders, PRSA NJ offers members a robust social media presence, including active and growing Facebook, LinkedIn and Twitter communities – providing an up-to-the-minute forum for news, networking, job opportunities, questions, and event information – as well as its Web site www.prsanj.org and online quarterly newsletter that delivers the latest industry news, trends and advice. 

At R&J Public Relations, Hunter oversees communications strategy, account teams and client results for the agency’s clients, which are in industries ranging from consumer electronics to healthcare to non-profits and industry trade groups.  R&J Public Relations has practice specialties including crisis communications and management, product launches, and media relations.

About PRSA NJ

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R&J Public Relations has announced that Joseph Ferrary of Parsippany, N.J., has joined the firm as an Account Executive.



At R&J, Ferrary will apply his communication background to a number of the firm’s accounts while serving as a key member of the agency’s account management team.  Some of the accounts he will be working on include the National Fire Sprinkler Association, New Jersey Fire Sprinkler Advisory Board and XStreamHD. 

Prior to joining R&J, Ferrary worked for the MWW Group as a member of the firm’s corporate communications team.  Ferrary previously interned for R&J during the summer of 2004 and winter of 2005, when he assisted the agency on several accounts including Samsung, Bogen Imaging and Falcon Safety Products.

“We are truly excited to welcome Joe back as a member of the R&J team,” said John Lonsdorf, president of R&J.  “His body of work and experience in the public relations industry will be a tremendous asset to our agency and he will be an important part in the future success of R&J.”

Ferrary graduated cum laude from Marist College in May 2007 with a Bachelor’s Degree in Communication and a minor in Public Relations. 

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Mary Criscitiello Joins R&J Public Relations as Account Coordinator

R&J has announced the addition of Mary Criscitiello of Hillsborough, N.J., to the firm as an Account Coordinator. In her new position, Criscitiello will focus primarily on supporting and enhancing R&J’s media relations efforts while also supporting members of the account management team.

Criscitiello began her career at R&J as an intern in June 2009. Prior to joining R&J, she interned for Maximum Exposure Public Relations and 94.5 WPST. She was also an active leader in the Ramapo College Greek community where she coordinated a campus-wide charity drive for less fortunate children.

“During her time as an intern, Mary has distinguished herself by consistently making valuable contributions that are of real benefit to both the agency and our clients,” said Scott Marioni, Executive Vice President of R&J. “Her ability to develop and maintain meaningful media relationships is clearly evident, and we are very pleased to add Mary and her talents to our media relations team.”

Criscitiello graduated magna cum laude from Ramapo College of New Jersey in May 2009, earning a Bachelor’s Degree in Contemporary Arts with a concentration in Communications and Business.

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R&J President, John Lonsdorf Represents the PR industry in New Jersey Advertising Industry’s “The Roundtable”

Many of New Jersey’s most respected marketing communications leaders, representing advertising and public relations agencies, advertisers, and the media met to explore the challenges, contributions and future course of the marketing communications industry in the state at The Roundtable, an industry forum sponsored by the New Jersey Advertising Club.  The September 15 event took place at The Conference Center at Montclair State University, and was moderated by New Jersey television and media commentator Steve Adubato.

The thrust of the discussion focused on the huge contribution the entire umbrella of the marketing/communications industry contributes to the state’s economy.  Initial tallies suggest that the components “above the line” generate approximately $10 billion worth of revenue and thousands of jobs, as well as training opportunities.  In addition, hundreds of support services are involved in facilitating the day-to-day operations of these advertising agencies, advertisers and media companies.

"That's a force to be reckoned with," said Ad Club President Stu Bodow in his keynote to The Roundtable.

Panelists and questioners from the audience commented on the difficulties associated with New Jersey’s geographic position – between the country’s largest media market in New York, and its fourth largest in Philadelphia.  Panelists pointed out that both New York and Philadelphia draw large portions of their audience from New Jersey, and that, if measured as a media market, New Jersey would rank as the fifth largest market in the country.

In addition to Lonsdorf, some additional panelists in The Roundtable included:

o    A.J. Khubani, CEO of Telebrands

o    John Leonardi, President of Brushfire Advertising

o    Catherine Merchant Jones, Marketing Director, Prudential

o    Robert Provost, Director of Marketing for The Star-Ledger

o    Paul Rotella, President of the New Jersey Broadcasters Association

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R&J Promotes Jason Ledder to Vice President Media Relations

R&J is pleased to announce the promotion of Jason Ledder to the position of Vice President - Media Relations.  Ledder has been with R&J Public Relations for approximately ten years.  He has held a number of media relations-focused positions during his tenure with the firm, most recently serving as Media Relations Director. 

"Jason has been a valued member of the R&J team for several years and he has been an integral part of the growth and success of both the agency and its clients," said John Lonsdorf, President of R&J Public Relations.  "Jason is an excellent ambassador for R&J, our clients and the public relations profession in general.  We are extremely pleased to announce his promotion to Vice President and look forward to his continued contributions to our success, as well as the success of all the organizations we represent."

As Vice President – Media Relations, Ledder will be responsible for the development and oversight of strategic media relations initiatives designed to achieve specific, measurable objectives for all of R&J's clients.  Ledder will continue to establish and maintain meaningful relationships with influential members of the media on behalf of the agency and its clients, while working with R&J's account staff on framing the content and context of all media outreach conducted on clients' behalf.

Ledder graduated from Monmouth University in May 2001 with a Bachelor's degree in Marketing and Management.  In addition to being a long time member of PRSA, Ledder is actively involved with a number of charitable organizations, including The Special Olympics, the Ridge Oak retirement community in Basking Ridge, NJ and the Baobab Home, an orphanage in Tanzania, Africa. He has also participated in charity work camps in Ecuador and Maine.

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R&J Public Relations Receives Four Gold Communicator Awards from the International Academy of the Visual Arts

R&J Public Relations recently earned four 2009 Communicator Awards from the International Academy of the Visual Arts (IAVA).  The annual Communicator Awards program, which drew in more than 7,000 entries this year, is the leading international awards program honoring creative excellence for communications professionals.

"At R&J, we always strive to provide our clients with exceptional and creative communications programs that generate significant tangible results," said John Lonsdorf, President of R&J Public Relations.  "It is always an honor to be recognized by our peers for our achievements."

R&J was recognized with four Awards of Excellence, IAVA's highest honor, for its work on behalf of:

�    International Playthings Media Kit     
Special Event category
 

�    Elective Angioplasty Project              
Community Awareness Program category

�    "Creating a Buzz"                               
Feature Article category
 

�    NFSA Newsletter                               
Newsletter category
 

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R&J's Hunter Earns Accreditation in Public Relations

R&J Public Relations announces that Ken Hunter, APR, the firm's vice president-account services, has successfully completed the Examination for Accreditation in Public Relations.  The Accreditation was made by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs this competency certification program.

The Accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession.  Candidates who successfully complete the rigorous process, including presenting his/her portfolio to a Readiness Review panel of three peers and sitting for a computer-based Examination, are granted the APR.

"Earning the APR reflects a mastery of the knowledge, skills and abilities needed to succeed in our increasingly complex profession,"said Felicia Blow, APR, 2009 chair of the Universal Accreditation Board.  "Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organizations and clients."

Hunter, of Hillsborough, N.J., has practiced public relations and journalism for 21 years, the past three at R&J Public Relations.  At R&J, he oversees public relations strategy, execution, and account staff for the firm's wide range of clients in healthcare, consumer electronics and technology, not-for-profit and other industries.

He currently serves at the President-Elect of the Public Relations Society of America New Jersey Chapter, a public relations industry professional organization; and as Professional Advisor to the Rutgers University Chapter of the Public Relations Student Society of America.

Professionals earning the APR must maintain their credential through continuing professional development, providing leadership to the profession and serving their local communities.

About the Universal Accreditation Board

The UAB was established in 1998 by a coalition of public relations professional organizations that today includes the Agricultural Relations Council, Asociacion de Relacionistas Profesionales de Puerto Rico, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Public Relations Society of America, Religion Communicators Council, Southern Public Relations Federation and Texas Public Relations Association.  Each organization contributes resources and senior-level volunteer members who represent all segments of the public relations profession.  For more information about the UAB and the APR designation, visit www.praccreditation.org.

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Angeline Boyer Joins R&J Public Relations
as Account Coordinator

R&J Public Relations, has announced that Angeline Boyer of Rockaway, N.J., has joined the firm as an Account Coordinator.

At R&J, Boyer will be an important member of the agency's account management team. Prior to joining the R&J Team, Boyer worked as a Media Relations Intern for Liberty Science Center.  She also has experience as an Event Coordinator for Montclair State University and Bella Sposa Bridal Boutique. Additionally, Boyer worked on a team that created an award-winning public service campaign which she presented at an annual communication honors conference.

"Angeline truly impressed us with her experience, confidence and enthusiasm," said Scott Marioni, Executive Vice President of R&J.  "Based on her skills and expertise, we believe she will be an important asset to our organization."

Boyer graduated summa cum laude from Montclair State University in December 2008 with a Bachelor’s degree in Communications with a concentration in Public Relations. She was awarded for having the highest GPA in the Communications Department.

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Susan Hart Joins R&J Public Relations as Account Coordinator

R&J Public Relations is pleased to announce the addition of Susan Hart of Hillsborough, N.J., to the firm as an Account Coordinator.

At R&J, Hart will assume an important support role for the agency's account management team.  She will work closely with, and under the supervision of, senior account management on a variety of accounts.

Hart began her career with R&J as an intern in September 2008. Prior to her internship, Hart worked as an editorial intern and freelance writer for a leading bridal publication.  She also served as staff writer and copy editor for her campus newspaper   

"Susan's eagerness, drive and determination as an intern allowed her to gain the experience and skills needed to succeed in public relations," said John Lonsdorf, President of R&J. "She has consistently proven herself as a positive contributor to the workplace and an important member of our agency.  We are pleased to have her join us full-time as Account Coordinator, and look forward to her expanding her contribution to the success of our clients."

Hart graduated magna cum laude from Rutgers University in May 2009, with a Bachelor's Degree in Journalism and Media Studies.

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R&J Public Relations Awarded Three Pyramid Awards by the Public Relations Society of America

R&J Public Relations took home three awards at the 2009 Pyramid Awards hosted by the New Jersey Chapter of the Public Relations Society of America. The annual awards program recognizes New Jersey companies and public relations firms statewide for their exceptional performance generating public relations visions, strategies, and programs that result in measurable return for their client’s brands and bottom lines.

“Our clients are exceptionally supportive, allowing R&J to create and implement successful communications programs that produce noteworthy outcomes and achieve tangible business results,” said John Lonsdorf, President of R&J Public Relations.  “It is always humbling to be recognized by your peers for accomplishments such as these, and we look forward to continuing to provide our clients with exciting and effective campaigns in the future.”

R&J was recognized with Pyramid Awards for its work on behalf of:

National Fire Sprinkler Association: Fire Sprinkler Design Technician Recruitment Video” in the Video Communications category, Pyramid Award (Project leader Tiffany Miller, Senior Account Executive and Ken Hunter, Vice President of Account Services)

Altoona Regional Health System: Freedom of Choice for Nurses” in the Crisis Communications category, Honorable Mention (Project leader, Ken Hunter, Vice President of Account Services, and Jason Ledder, Media Relations Director)

Manfrotto Makes Martha Merry: High Tech Christmas Gifts on the Martha Stewart Show” in the Features or News Articles category, Honorable Mention (Project leader, Kyle Kappmeier, Senior Account Executive)

The Public Relations Society of America strives to advance the standards of the public relations profession through the sharing of best practices, forums and professional development, showcasing the Pyramid Awards to recognize New Jersey-based agencies and companies that advance the industry through successful programs and results. 

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R&J Public Relations Promotes Crystal DeCotiis to Account Executive

DeCotiis joined R&J in September 2006 and most recently held the position of Account Coordinator.  In this new position DeCotiis will be responsible for the day-to-day management of a variety of the agency’s consumer- and business-focused accounts, as well as the agency’s intern program.

“Crystal’s dedication to client goals and achieving strong results has driven her growth at R&J,” said Scott Marioni, executive vice president of R&J Public Relations.  “As she takes on increasing responsibilities as an account executive, Crystal will continue to provide the key client service and unique public relations campaigns that have become the hallmarks of R&J.” 

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R&J Public Relations Named Agency-of-Record for Liberty Tax Service

R&J Public Relations has been named the agency-of-record for Liberty Tax Service, the fastest-growing international tax preparation company in history. R&J was selected to help elevate exposure, build brand-awareness, and promote the benefits of utilizing Liberty Tax Service during the upcoming 2008 tax-filing season.   Founded in 1997 by renowned tax expert John Hewitt, Liberty Tax Service has experienced exponential growth over the past nine years and now operates over 2,900 individual offices in the United States and Canada. 

Currently serving as CEO of the company, Hewitt is a 40-year veteran of the tax preparation industry, having also founded Jackson Hewitt Tax Service, the nation’s first successful competitor to H&R Block.  R&J will leverage Hewitt’s extensive qualifications and personal expertise, placing him at the center of its educational public relations effort and positioning him as an expert resource on tax planning, preparation and filing.  Known for its customer service and quality, Liberty Tax Service and has over 500 years of tax and franchise industry experience among its management team and headquarters staff.

Each franchise location offers free advice, checking of self-prepared returns, and free audit-representation. Liberty Tax Service is also dedicated to serving the community, actively supporting The March of Dimes and Stop Hunger Now.   “Between the Presidential election, recent economic events and the numerous financial bailout proposals, taxes and personal finance have become top-of-mind for the media and the general public alike of late,” said John Lonsdorf, president of R&J Public Relations. “Most people taxpayers are a bit confused about how they will be affected by all these recent developments and many taxpayers are looking for place to turn for guidance they can trust.

We are proud to be working with one of the industry’s leading tax preparation agencies to help educate consumers about these changes and make them aware of the resources that are available to them.”

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R&J Public Relations Named as
Agency-of-Record for Audio Bone Headphones

R&J Public Relations has  been named the agency-of-record for GameChanger Products, the exclusive distributor of Audio Bone headphones in North America. R&J was selected to build brand-awareness of the Audio Bone name while helping to educate consumers about the innovative bone conduction technology that the headphones use.


Unlike regular headphones that use the eardrums to transmit sounds, the innovative Audio Bone headphones are a healthier, safer alternative that use bone conduction technology. With this technology, the sounds are delivered right through the listeners' facial bones to the inner ear and then on to the brain, completely bypassing the use of the listener's ear drums. Since the headphones do not use the eardrums to transmit sounds, they are able to rest comfortably right outside the ear which prevents soreness that usually occurs from wearing conventional headphones or earbuds, as well as damage to the ear drums.

With their ears free, users who wear the Audio Bone headphones are able to listen to their portable music player while still being able to hear ambient noises, which is ideal for safety for joggers, bike riders, and other athletes that need to hear oncoming traffic, car horns, ambulances or other warning noises. The headphones can even be worn by swimmers as they are waterproof as well.

One of the most notable uses for the Audio Bone Headphones is for individuals who have experienced some hearing loss due to ear drum damage. With these headphones, the listeners are able to hear their music much clearer and some people who have worn the Audio Bone headphones report hearing higher pitched noises that they had not heard since before their hearing problems occurred.

"We are very pleased to have been chosen to represent such an innovative company whose product is using truly ground-breaking technology to solve what has been reported as a significant safety issue," said John Lonsdorf, president of R&J Public Relations. "We are truly excited to educate consumers about how the Audio Bone headphones serve as a healthy, safe alternative for standard headphones."

The following are links to early results for this new client:
New York Times
CNBC

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R&J Public Relations Named as Agency-of-Record For CURE Auto Insurance and NJ PURE Medical Malpractice Insurance

R&J Public Relations has been retained as the agency-of-record for CURE Auto Insurance and NJ PURE Medical Malpractice Insurance.  R&J has been retained to undertake a strategic and focused public information and media relations campaign for the Princeton-based sister companies.


CURE has been extremely successful in the New Jersey marketplace since its inception in 1990, by basing policy rates on responsible driving records for its members, and not on income proxy factors such as credit score, income level, homeownership or education. R&J will leverage the company's success in New Jersey while strategically positioning the brand as CURE expands its business into the Pennsylvania marketplace.

As the only direct writer of medical malpractice insurance in New Jersey, NJ PURE eliminates the traditional use of agents and brokers to sell policies. R&J will educate physicians through public awareness and media outreach on the unique position that NJ PURE has in the medical malpractice arena, significantly leveraging the company's brand among its key target audiences.

"We've been retained by two great companies, both of which have compelling stories to tell," said John Lonsdorf, president of R&J Public Relations. "We look forward to supporting CURE and NJ PURE's overall branding goals while helping them to shake things up and create positive changes within the auto and malpractice insurance industries."

About CURE Auto Insurance

Headquartered in Princeton, New Jersey, Citizens United Reciprocal Exchange (CURE) was founded in 1990, by former New Jersey state insurance commissioner, James J. Sheeran and award-winning insurance actuary, Dr. Lena Chang. CURE is a not-for-profit reciprocal exchange in which policyholders are actually members who share insurance risks among themselves. CURE members are accepted based on their eligibility to meet specific responsible driving criteria. To learn more please visit www.drivewell.com.

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R&J Public Relations Promotes Tiffany Miller to Senior Account Executive

R&J Public Relations, has announced the promotion of Tiffany Miller to Senior Account Executive.  Miller joined R&J in late 2006 and most recently held the position of Account Executive.  As Senior Account Executive, Miller will be responsible for strategic planning and day-to-day management for a variety of the agency's core accounts.

“We believe in recognizing and cultivating talent within our agency, and Tiffany has proven to be effective and successful in proactively leading her accounts,” said John Lonsdorf, president of R&J Public Relations.  “Over the past year, Tiffany has significantly strengthened her abilities to guide her accounts, anticipate client needs, build positive client relationships and to get positive results.  We anticipate that Tiffany will continue to grow professionally as she takes on increasing responsibilities for developing effective communication strategies, managing account teams and driving strategic and day-to-day activities for her clients.”

Miller, an Edison, N.J. resident, is a graduate of Monmouth University, in West Long Branch, N.J. where she received a B.A. in Communication with a concentration in Public Relations and Journalism.
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R&J Public Relations Takes Home Four Awards at the 2008 JASPER Awards

R&J Public Relations received one gold award and three silver awards for excellence in communications during the 34th annual JASPER Awards presented by the Jersey Shore Public Relations & Advertising Association (JSPRAA). The awards ceremony, held at the PNC Bank Arts Center on October 3, 2008, recognized programs and individual works of creativity and excellence by companies throughout New Jersey in the communication and advertising industries. 

“From crisis communications to media relations we were given the opportunity to be a part of some truly exciting projects and partner with some of the best companies in the state,” said John Lonsdorf, President of R&J Public Relations. “It is always an honor when our hard work is acknowledged, especially by our peers. We celebrate these achievements as an agency as we continue to execute award winning work.”

R&J received the gold JASPER award for its work on behalf of:

·    New Jersey Fire Sprinkler Advisory Board of Waldwick, N.J., in the category of Media Relations – Press Conference (Project Leaders: Scott Marioni, Executive Vice President and Jason Ledder, Media Relations Director)

R&J’s outstanding work was also recognized with silver JASPER awards for its work on behalf of:

·    New Jersey Fire Sprinkler Advisory Board of Waldwick, N.J., in the category of Radio– Radio PSA (Project Leader: Scott Marioni, Executive Vice President)

·    Impact Unlimited of Dayton, N.J., in the category of Excellence in Writing – Feature Story (Project Leaders: Scott Marioni, Executive Vice President and Tiffany Miller, Account Executive)

·    Coalition of CPORT-E New Jersey Hospitals in the category of Public Relations – Crisis Communications (Project Leader: Scott Marioni, Executive Vice President)

The JASPER Awards concludes a very successful awards season for R&J, in which the agency won numerous awards from both industry associations as well as in the health care, consumer products and not-for-profit categories.

The Jersey Shore Public Relations & Advertising Association is the area’s largest communications association, representing the advertising, graphic design, marketing and public relations professions. Through the JASPER Awards, this association recognizes the height of excellence in communications among New-Jersey based companies.
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Vickie Cullen Joins R&J Public Relations as Account Coordinator

At R&J, Cullen will be an important member of the agency’s account management team, and will work on a variety of the agency’s accounts, including International Playthings, Inc., the National Multiple Sclerosis Society-New Jersey Metro Chapter, OHAUS Corporation, and the Somerset Medical Center’s Sleep for Life Center.  

Cullen began her career with R&J as an intern in the Summer of 2007.  Prior to her internship, Cullen served as an undergraduate Teaching Assistant at The College of New Jersey for classes such as Communication Research Methods and International Communication.  Within the past two years, she presented two of her research projects at communication honors conferences, winning recognition in state and national competitions.       

“Vickie already has many impressive public relations accomplishments from her time at TCNJ, and we found her professionalism and talents invaluable during her internship with us,” said John Lonsdorf, President of R&J.  “She has consistently proven her value to the agency and our clients.  We are pleased to have her join us as a full-time member of our account management team.”

Cullen graduated summa cum laude from The College of New Jersey in May 2008, earning the highest overall GPA in the graduating department of Communication Studies.  Cullen received a Bachelor’s Degree in Communication Studies, with a concentration in Health Communication

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R&J Public Relations Leads NJ Industry As Recipient of Six PRSA New Jersey Pyramid Awards

R&J Public Relations took home six awards for excellence, more than any other agency, at the 2008 Pyramid Awards hosted by the New Jersey Chapter of the Public Relations Society of America in West Orange, N.J. The annual awards program recognizes NJ companies and public relations firms statewide for their exceptional performance generating public relations visions, strategies, programs that result in measurable return for their client’s brands and bottom lines.

R&J was recognized with Pyramid Awards for its work on behalf of:

A consortium of nine NJ hospitals seeking approval for Elective Angioplasty in the category of Public/Governmental Affairs (Project Leader: Scott Marioni, Executive Vice President and Co-Founder)

National Fire Sprinkler Association in the category of Special Programs (Project Leaders: Ken Hunter, Vice President of Account Services and Tiffany Miller, Account Executive)

National Fire Sprinkler Association in the category of Newsletters/Magazines (Project Leaders: Ken Hunter, Vice President of Account Services and Tiffany Miller, Account Executive)

New Jersey Fire Sprinkler Advisory Board in the category of Public Service Announcements (Project Leader: Monica Talmud, Senior Account Executive)

Kepner-Tregoe, Inc. in the category of Features or News Articles/Op-Eds (Project Leader: Nicole Tiedemann, Account Executive)

International Playthings, Inc. in the category of Brochures & Presentation/Media Kits (Project Leaders: Scott Marioni, Executive Vice President and Co-Founder and Crystal Decotiis, Account Coordinator).

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Immediate and Open Communications on Issues are Key in Crisis
By Scott Marioni, R&J Public Relations
From The Healthcare Planning & Marketing Society of New Jersey Newsletter

In the past year alone, R&J Public Relations has been involved in two distinct examples of how proactive and transparent communications can help healthcare institutions succeed in challenging times. The first is Altoona Regional Health System in Altoona, Pa., which recently faced a potential nurses’ strike that threatened to unionize its entire nursing staff and negatively impact hospital services. The second was in New Jersey, where a trio of Southern New Jersey hospitals petitioned to halt participation for nine other New Jersey hospitals in an ongoing national demonstration project involving elective angioplasty being performed at facilities without cardiac surgery capabilities. The first situation threatened to disrupt a hospital system for an undetermined period of time while irreparably damaging public trust in that institution. The second threatened an important scientific project that has the potential to improve cardiac care for every resident of New Jersey, while simultaneously improving the economic outlook for hospitals across the state. Open and transparent communication was the key to managing both situations.

Absent the halo effect, how can hospitals in these types of crises remain in good standing with their constituents? For starters, hospitals can take a page from the playbook of the corporate sector and adapt to an operating environment in which halos aren’t granted, but rather earned. Many of the best-run hospitals already excel in this area, striving constantly to keep their constituents informed through proactive communications programs and build their “bank accounts of goodwill” with the community. That goodwill comes in incredibly handy in times of crises, when the public inevitably looks to make a withdrawal.

In the Altoona Regional Health Systems example issue, our agency helped the hospital system communicate its position openly on the local nursing union’s demands to eliminate “freedom of choice” for all RNs, requiring them to join the union, or suffer a strike. The system felt that this would not only have detrimental repercussions on its ability to provide quality and competitive care, but also the economic strength of the community. The system’s aggressive campaign reached stakeholders including the media, community leaders, funders and staff. Ultimately, the nursing union agreed to step back and a strike was averted.

The nine northern and central New Jersey hospitals referenced above adopted a highly-effective communications posture by uniting to launch an open and aggressive public education/outreach campaign designed to “set the record straight” on the demonstration project and elective angioplasty in general. Through aggressive outreach to the media, hospital employees, legislators, regulators and the general public, these nine hospitals succeeded in demonstrating the importance of the project to the future of healthcare in New Jersey, as well as the exceptional safety records of the hospitals involved. This was a highly complex and confusing issue that could only have been managed through open, honest dialogue with every constituent affected. As a result of our efforts, the hospitals were granted permission to continue their participation in the study, and have been positioned as leading providers of advanced cardiac care in New Jersey.

Corporations have long had to work to protect their reputations in the market with various stakeholders, avoiding crises whenever possible and managing them effectively whenever necessary. The time has come for all hospitals to take the same approach and make open, transparent communications a cornerstone of their operational strategies. Now, more than ever, it is essential for hospitals to help their communities appreciate the life-saving services they afford and to engender public support for their continuing mission to provide those services for many years to come.

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R&J Public Relations, announces the promotion of Kyle Kappmeier to Senior Account Executive.

Kappmeier has been with the firm for over four years, most recently in the position of Account Executive.  As a Senior Account Executive, Kappmeier will be highly involved with managing R&J’s technology and consumer electronics accounts.

“Kyle has shown considerable growth since joining R&J, particularly in the rapidly-evolving, often complex arena of consumer electronics and technology driven accounts,” said John Lonsdorf, president of R&J Public Relations.  “He is a key part of the R&J team and we look forward to his continued contributions to the success of the agency.”

A native of Lake Hiawatha, N.J, Kappmeier studied at William Paterson University in Wayne, N.J. where he received a B.S. degree in marketing.

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John Lonsdorf Gives Keynote Presentation at Rutgers Graduate Communication Symposium

John Lonsdorf, President of R&J Public Relations, was invited by the Rutgers University Masters of Communication and Information Studies (MCIS) Graduate Student Association (GSA) to share his public relations knowledge and expertise with program alumni as well as current masters and PhD students on April 30, 2008.

Lonsdorf's lecture, "How Can an Organization Succeed When it's Under a Question Mark?" concentrated on effective strategies and tactics for successful crisis communication campaigns.  R&J's highly successful track record in the development and implementation of crisis communication initiatives on a national, regional and market-specific level led the MCIS GSA to invite Lonsdorf to speak on this extremely important topic to upcoming and current communication professionals.  The lecture audience was comprised of Rutgers professors, undergraduate and graduate students, Rutgers fellows, and doctoral and post doctoral students.  

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R&J Public Relations Named as Agency-of-Record
for Smartparts, Inc.




Smartparts, Inc, a leading manufacturer and innovator driving the explosive digital picture frame market, has selected R&J Public Relations, LLC of Bridgewater, N.J., as its public relations agency-of-record. Smartparts retained R&J to develop a comprehensive public relations campaign designed to elevate brand awareness for Smartparts and differentiate the company and its products from competitors in the highly-crowded and competitive digital photo frame space.

"Digital photo frames are among the hottest consumer electronics products on the market today, and Smartparts is driving the explosive growth of the category with innovative, stylish products that appeal to a wide array of consumers," said John Lonsdorf, President of R&J Public Relations. "We are pleased to be working with a recognized and respected brand in such a dynamic and evolving market space."

As a leader in the growing digital frame marketplace, Smartparts has surpassed its competition by developing new products such as the SP8PRT, the world’s first and only digital frame with a built-in printer, and the world’s largest digital picture frame, the 32 inch SP3200.  R&J will leverage Smartparts’ leadership in R&D, design and distribution to firmly establish Smartparts as a premium brand, and demonstrate the company’s position as a driving force behind the growth and evolution of digital photo frames.


CLICK TO ENLARGE

About Smartparts, Inc.
Based in Totowa, New Jersey, Smartparts, Inc. is one of the pioneers of the quickly emerging Digital Picture Frame product category. Today, its partnership with Wynit, Inc. provides state-of- the-art distribution capabilities with distribution centers in California, Tennessee and New York. For more information, log on to www.smartpartsproducts.com.

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R&J Named Agency-of-Record for RTcom USA

RTcom USA Inc. has selected R&J Public Relations LLC of Bridgewater, N.J., as its public relations agency of record.  R&J has been tasked with developing and executing a comprehensive PR campaign designed to promote RTcom’s innovative and cutting-edge range of high-definition digital broadcast and consumer audio and video products.   

Headquartered in Sparta, N.J., RTcom USA is a leading manufacturer of professional digital A/V and PC connectivity products including fiber optic DVI/HDMI extension systems, HDTV switches, distribution amplifiers, signal converters, and related products.  The primary thrust of R&J’s communication program will focus on enhancing consumer and trade awareness of RTcom USA as a digital connectivity industry pioneer that designs and manufactures products to meet the most up-to-date standards and needs of system integrators, home theater consumers, A/V equipment manufacturers and broadcasters. 

"We are extremely pleased to have earned the opportunity to work with RTcom USA, and are proud to be associated with such a pioneering organization," said John Lonsdorf, President of R&J Public Relations. "With the explosion of the professional and consumer high-definition audio and video markets, there is a growing need for high-quality HDMI- and DVI-compatible digital connectivity solutions.  With the International Consumer Electronics Show coming in January, the timing of this initiative couldn't be more opportune." 

R&J President John Lonsdorf Featured
in New Jersey Business Magazine

Click here to view Lonsdorf's Article in New Jersey Business November 2007

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R&J Named Agency-of-Record for International Playthings, Inc.

International Playthings, Inc. (IPI) has tapped R&J Public Relations as its public relations agency of record.  R&J  has been tasked with developing and executing a comprehensive PR campaign designed to promote IPI’s diverse range of proprietary and distributed brands including a wide variety of award-winning games, infant toys, preschool toys, dolls, educational toys and activity toys. 

The primary thrust of this program will focus on enhancing consumer awareness and demand for the Mighty World and Calico Critters product lines, but will also include brands such as  iPlay and Earlyears.  IPI is one of the largest suppliers of educational and developmental toys to the North American specialty market, with a 40-year record of success in the toy industry.

"We are extremely pleased to have earned the opportunity to work with International Playthings, and are proud to be associated with such an established and respected organization," said Scott Marioni, Executive Vice President of R&J Public Relations. "Everyone loves toys, especially toys that are both fun and educational in nature.  International Playthings provides us with a chance to do great work that makes a difference in people’s lives and to have fun doing it."    

Headquartered in Parsippany, IPI is one of the largest distributors of toys to specialty and mid-market retailers in North America.  Brands manufactured, distributed and/or licensed by the company include Earlyears, TOMY, Calico Crittersä, Gotz and iPlay^.   IPI is recognized throughout the industry as a company that delivers educational and entertaining toys, many of which have won awards and recognition from organizations such as the Oppenheim Toy Portfolio, Parents Magazine, Parent’s Choice Award and the American Specialty Toy Retailing Association.

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Kepner-Tregoe Hires R&J Public Relations as its New Agency-of-Record

Bridgewater, N.J. - Kepner-Tregoe, Inc. (KT), a global consulting and training services firm, has hired R&J Public Relations as its public relations agency of record.

R&J will provide brand-building communications and visibility for the company’s services, executives and expertise. KT helps clients build competitive advantage using systematic, process approaches to resolve business issues and achieve peak people and project performance.

The KT rational process approach is used in organizations worldwide to improve communication, relationships, teamwork, decision-making, problem solving and idea generation, ultimately increasing profitability and growth. 

"Kepner-Tregoe's consulting and training services, designed to bring rational thinking and analysis to businesses, provides a world of possibilities," said John Lonsdorf, President of R&J Public Relations. "We look forward to helping KT maximize its brand and services within the North American business community."

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R&J Public Relations awarded seven Jersey Awards
by the New Jersey Ad Club

R&J Public Relations took home a total of seven Jersey Awards for excellence in Public Relations and Advertising at a ceremony last night, hosted by the New Jersey Advertising Club.  Three First Place awards, three Second Place awards and a Certificate of Merit were awarded to the Bridgewater, N.J.-based public relations agency by fellow marketing peers and colleagues.

"We have had a great year of meeting a wide range of challenges and creating multiple opportunities for our clients, and I am very proud that the hard work and talents of our agency teams has been recognized and rewarded through these statewide awards," said John Lonsdorf, President of R&J Public Relations."These awards are truly an honor.  We thank the New Jersey Advertising Club for their recognition and look forward to new challenges in 2007."

R&J was recognized with First Place Awards for its work on behalf of:

• Falcon Safety Products, of Branchburg, N.J., in the category of Total Public Relations Plan or Campaign (Project Leader: Kyle Kappmeier, Account Executive)
• Samsung in the category of Press Conference (Project Leader: Scott Marioni, Executive VP)
• Good Samaritan Hospital of Suffern, N.Y., in the category of Electronic Media Placement (Project Leader: John Lonsdorf, President).

Second Place Awards went to the agency for its work on behalf of:

• Integrity House in Newark, in the category of Media Relations Feature Placement (Project Leader: Monica Talmud, Senior Account Executive)
• Good Samaritan Hospital in the category of Total Public Relations Plan or Campaign (Project Leaders: John Lonsdorf, President: Jason Ledder, Media Relations Director)
• Good Samaritan Hospital in the category of Press Conference (Project Leader: John Lonsdorf, President).

The Certificate of Merit was earned by the agency for its work on behalf of the New Jersey Fire Sprinkler Advisory Board in the category of Total Public Relations Plan or Campaign (Project Leader: Monica Talmud, Senior Account Executive).

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  Impact Unlimited Selects R&J Public Relations as Agency of Record

Impact Unlimited, a leading provider of brand communications for events, meetings and exhibits worldwide, has selected R&J Public Relations LLC as its public relations agency-of-record.  Headquartered in Dayton, N.J., Impact Unlimited designs, produces and manages integrated events, meetings and exhibits worldwide, for a wide range of companies ranging from healthcare, to electronics, industrial and consumer products, and service organizations.

R&J is a brand-building public relations firm that specializes in helping companies identify and articulate their specific brand advantages to achieve clearly identified business objectives.  R&J will conduct a comprehensive, international public relations program designed to help Impact Unlimited leverage its considerable success to elevate its profile in key markets.

"We are very pleased to add Impact Unlimited to our growing client roster," said John Lonsdorf, President of R&J.  "Not only is Impact Unlimited a leader within its industry, but it is widely recognized as being among the most innovative and creative firms of its kind.  It is particularly gratifying to partner with this an organization of this caliber, since we pride ourselves on developing innovative solutions to meet our clients' needs."

About Impact Unlimited - Headquartered in Dayton, N.J., with offices in Zurich and Sao Paulo, Impact Unlimited is a creative and strategic company that provides a breadth of products and services that help its clients optimize investments in events, exhibits, and meetings. The company's award-winning creative services, along with its in-house production capabilities and worldwide logistics network, provide clients with design-driven solutions for building their brands and their businesses at the most critical point in the marketing continuum - face-to-face at events, exhibits and meetings worldwide.

With 30 years of experience and success and more than 170 employees worldwide, Impact Unlimited serves a Blue Chip portfolio of clients spanning North and South America, Europe, Asia, Africa and the Middle East.

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"TODAY" is the Day for United Bank Card
This was a very big day for Jared Isaacman.  Thanks to the efforts and expertise of R&J's media relations team, October 12 was the day the 23 year-old CEO of United Bank Card (UBC) woke up to find himself the focus of a four-minute segment on NBC's TODAY Show. 

Isaacman has an incredible story to tell.  The visionary 23 year-old founder and CEO of UBC, he has virtually revolutionized the transaction processing industry since founding his company at age 16 in his parents' basement.  In 2006, United Bank Card was ranked sixth on Inc. Magazine's list of the 500 fastest growing private companies in the nation.  Click here to see how R&J helped Jared use the TODAY Show as a forum to tell his incredible story to the world.

Isaacman hired R&J in February of 2006 to help him elevate UBC's profile, and garner national recognition for his company's astronomical growth and success.  On October 12, the decision to partner with R&J proved to be among Isaacman’s most visionary to date.

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R&J Public Relations Hires V.P. to Drive Client
Communications Strategies
Ken Hunter Joins the R&J Team



BRIDGEWATER, N.J. (October 24, 2006) – R&J Public Relations LLC (R&J), a leading brand-building public relations agency based in Bridgewater, N.J., has announced that Ken Hunter has joined the firm as Vice President-Account Services. At R&J, Hunter will be responsible for client strategic and tactical planning, growing the agency's portfolio of public relations and marketing solutions, account team structuring, continuing development, and staff expansion. Hunter was most recently with PRACO Public Relations Advertising Co., of Colorado Springs, Colo., where he directed public relations strategy and account teams for a variety of consumer and business-to-business accounts. Ken's experience with award-winning public relations campaigns, developing client communications strategies, and contributing to the growth and direction of similarly expanding agencies, provides R&J and its clients with a strong dose of ideas, industry insight, and structure for pursuing business goals, said John Lonsdorf, President of R&J. He is a key addition to our management team. Hunter, a Mahwah, N.J., resident, is a graduate of Syracuse University, in Syracuse, N.Y. He has experience at several public relations agencies in New Jersey and Colorado, and was a journalist covering commercial and residential real estate and high-yield bonds. A member of the Public Relations Society of America (PRSA), he served as the president of the Pikes Peak Chapter in 2006. He also won several public relations awards from the PRSA and Business Marketing Association.

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R&J Public Relations Wins Three Jersey Awards
R&J Public Relations brought home three prestigious Jersey Awards at the recent Advertising Club of New Jersey awards dinner.  The awards were presented to the agency in recognition of work they completed for clients Samsung, Good Samaritan Hospital, and Saint Clare’s Health System.

The highlight of the agency’s evening was a First Place award for Best Public Relations Campaign which was presented to R&J for their work in assisting Good Samaritan Hospital in its successful campaign to win approval from the New York State Department of Health for a comprehensive cardiac surgery program.  The agency conceived and executed a wide-ranging, multi-disciplined and multi-layered public awareness, grass-roots and media campaign that energized the Lower Hudson Valley community in support of this life-saving initiative on behalf of Good Samaritan.

In addition, R&J was honored in the category of Media Relations for its work for Samsung’s digital camera division.  The agency was honored its work in planning and executing the North American introduction of Samsung’s new line of high-end digital cameras.

Finally, R&J Public Relations was recognized in the category of Special Events for its work in conceiving and delivering “The World’s Largest Baby Shower” to mark the opening of the new Katina Center for Mother and Child at the Saint Clare’s Health System in Denville, NJ.

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iPEC Coaching Names R&J Public Relations As Its Agency-of-Record
R&J Public Relations hired to increase awareness of iPEC Coaching’s unique coach training services

Bridgewater, NJ (June 5, 2006) – iPEC Coaching (Institute for Professional Empowerment Coaches), a world leader in certified professional coach training, has selected R&J Public Relations of Bridgewater, NJ as its public relations agency-of-record.  The institute recently hired R&J Public Relations to promote its growth in numerous markets across the country and to build awareness around iPEC’s leadership position within the rapidly emerging professional coaching field
“As part of our continued growth in the market, we saw the need to diversify our marketing mix in order to better communicate the opportunities and benefits of coaching in a way that resonates with a broader range of audiences,” said Bruce Schneider, President of iPEC Coaching.  “R&J Public Relations’ expertise and unique track record in promoting service organizations will help provide the kind of exposure and relationships we need to grow as the leader in the U.S. market.”
The institute was founded in 1999 by Bruce D Schneider, PhD and Master Certified Coach, bestselling author of Relax, You’re Already Perfect.  iPEC Coaching has grown significantly in the past few years, opening its ninth U.S. based institute – which serves the San Jose/San Francisco and northern California market – in 2005.  The company is based in Manasquan, NJ and supports regional institutes in New York, California, Rhode Island, Massachusetts, Illinois and Puerto Rico. 
“The demand for certified trained coaches and coaching skills among individuals and corporate executives is growing exponentially in many U.S. markets,” said John Lonsdorf, President of R&J Public Relations.  “We look forward to helping iPEC Coaching fortify its position as the market leader in certified professional coach training while helping them tap new audiences and markets as they continue to evolve and grow stronger.”  
iPEC Coaching offers training in coaching skills, as well as certified Life Coach and Corporate Coach training programs.  Working from a holistic approach, the institute provides a comprehensive training program involving live workshops, teleclasses, one-on-one practice sessions, peer work and independent study, allowing coaches to develop in-depth skills as well as gain the ability to engage clients before they even graduate.      

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R&J Public Relations Named Agency of Record for Zero Surge, Inc.

Bridgewater, NJ  --  Zero Surge Inc.,  a leading manufacturer of non-degrading power quality filters for a variety of industries and applications has named R&J Public Relations, LLC its public relations agency of record. 

“We manufacture a series of products that are technologically complex and completely different from anything else on the market,” said Rudy Harford, Chief Engineer and President of Zero Surge.  “As such, we need to educate the marketplace about what makes our products different and more effective than the competition.  R&J demonstrated a clear understanding of our products and the environment in which we operate.  I am confident that they will help us increase awareness and understanding of our products in the marketplace and subsequently increase our presence in key vertical markets.”

For over 16 years, Zero Surge’s revolutionary patented products have been providing unequalled, unfailing powerline surge protection for a number of industries.  Unlike the traditional products that shunt excess surge energy to the “ground” wire and utilize tiny, inexpensive metal oxide varistors (MOVs) to divert surge current, Zero Surge’s power quality filters perform as a tranquilizer on the surge current and absorb even the most destructive strikes, dissipating them harmlessly over the neutral wire, repeatedly.  MOV-based surge suppressors have a history of overheating and causing fires. When hit with powerful surges, MOVs have been known to explode, and they deteriorate with use, completely losing their effectiveness with no outward sign of the degradation. 

Zero Surge Inc. manufactures, non-degrading power quality filters, certified by UL for safety, endurance and performance. In business since 1989, the company’s patented filters eliminate the surge damage and equipment loss often experienced with sacrificial MOV (metal oxide varistor) type surge suppressors.  Zero Surge Inc. has over 50 models accommodating a wide range of applications.  Corporations, medical operations, universities, ocean vessels, the U.S. military and government, manufacturing plants, banks, utilities, and homeowners are just some of the customers relying on Zero Surge filters.  The products do not contain sacrificial MOVs which wear out with use, can fail, and have caused fires.

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United Bank Card Taps R&J Public Relations as Agency of Record
United Bank Card, Inc. (UBC), a payment and transaction processor serving businesses nationwide, announced today the appointment of R&J Public Relations, LLC (R&J) as its public relations agency-of-record.  UBC currently handles the accounts of over 30,000 merchant locations and processes in excess of $2.5 billion annually.  The company was ranked 19^th on Inc. Magazine’s list of the 500 fastest growing private companies in 2005.

UBC selected R&J to help elevate awareness of its revolutionary approach to serving the needs of the transaction processing industry and the promote UBC’s ever-expanding range of products and services.

“R&J Public Relations demonstrated an understanding of our company, our industry and the values and characteristics that make United Bank Card unique in the marketplace,” said Jared Isaacman, CEO of United Bank Card.  “We are confident that they will be very effective in helping us communicate the many advantages that we offer our current and prospective partners, as well as our vision for the future of the industry.” 

Led by its visionary 22 year-old founder and CEO, UBC has virtually revolutionized the transaction processing industry over the course of its brief history.  One of the nation’s leading payment processors and merchant acquirers, UBC continually sets the standard for innovation, customer support and commitment to its partners. 

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World’s biggest advertiser demonstrates PR’s value
Procter & Gamble, the world’s largest advertiser with over 400 well-known consumer brands, concluded an in-depth, 18-month study of their marketing tools and tactics.  The result?  P&G found that public relations more than any other discipline provided the best ROI within the company's vast marketing mix.

P&G developed the study to measures its PR efforts in the context of and in relation to all of its other marketing efforts such as advertising, sponsorships and promotions, direct response, and merchandising.  The study incorporates detailed analysis, including information on cost, scope, audience, geographic markets, and possible synergy with other marketing tactics.  P&G’s findings showed a greater ROI from PR than other marketing discipline in four of the six brands tested.

Given the difficulty in measuring PR’s effectiveness (this is an age-old problem and a good subject for a subsequent newsletter) it is gratifying that a sophisticated marketer like P&G has finally put their analytical muscle behind what we in the PR field have known for a long time – that pound for pound, PR is the most effective way to market a product or service.

Virtually every major business book on marketing in the past several years has touted the power of PR.  The most famous, of course, is the Al and Laura Reis tome The Fall of Advertising and the Rise of PR.   A real sea-change is taking place in the marketing field.  Smart marketers, like those at P&G are joining the revolt.  Will you get in before it has become a full-scale revolution?

As always, I'm happy to hear your feedback on this article.  jlonsdorf@randjpr.com
To read PR Week’s article on this, click http://www.prweek.com/us/thisissue/article/527323/pg-debuts-measurement-tool-calculating-prs-value

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R&J’s Jason Ledder Organizes Fundraising Wine Tasting Dinner to Benefit Habitat for Humanity
(November 7, 2005) - Home is where the heart is.  Having a warm, secure haven is something every family deserves.  But for many lower income families, safe and decent homes are hard to come by.  Despite the affluence of the Central New Jersey area, often times high rents and high real estate prices force many hard working families to live in overcrowded and poorly maintained houses.  In a step to help less fortunate families, the Raritan Valley Habitat for Humanity will be building a cluster of four new homes in the Bernardsville area.  The homes will be located across the street from the municipal complex on Route 202, and construction is set to start in 2006. 

In order to help fund this grand project, R&J’s own Jason Ledder has organized a multi-course fundraising dinner and wine tasting at Grappa Restaurant in the Somerset Hills Hotel to benefit the Raritan Valley Habitat for Humanity.  The dinner will be held on Thursday, November 17^th, 2005 at 6:30pm.  All proceeds from the event will go to RVHFH for the construction of these homes in Bernardsville.

“Needless to say, Scott and I are tremendously proud of Jason and the work he does within the community – for Habitat and for Special Olympics – as well as this past summer for the people of Ecuador in building Homes of Hope,” said agency President John Lonsdorf.   “Jason is one of those special people whose boundless energy and sense of community are an inspiration.”
Geoffrey Conrad, General Manager of The Somerset Hills Hotel adds, “We are proud to host this fundraising dinner and wine tasting.  This is our second year hosting this event and our chefs have prepared a menu to compliment the various wines our guests will be sampling.  More importantly, it gives us a chance to assist those among us who need our support.”

Tickets for this fundraising event are being sold at $89.00 per person, including tax and gratuity.  Tickets must be purchased in advance by calling the hotel at 908-647-6700, Ext. 108. 

RVHFH is entirely dependent on the support of community sponsors.  All funds must be raised locally, including money for land, infrastructure, and home construction.   RVHFH is supported by individuals, businesses, churches and other faith-based groups, and private foundations.  Thanks to the support of these donors, 82 people, including 54 children, are living in 20 homes built by RVHFH.

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Lonsdorf To Speak at New Jersey Advertising Club Career Day

Bridgewater, NJ (October 3, 2005) – R&J President John Lonsdorf has been tapped by the New Jersey Ad Club to speak on careers in public relations at their 17^th Annual Career Day, geared toward attracting the best and brightest college students into the marketing communications field in New Jersey.

This year’s Career Day will be held at Montclair State University on Thursday, October 27 from 8:30 AM to 4:00 PM.  It is focused on college seniors who will be making important career decisions shortly, but is open to anyone who wants to gain insight into how the industry works, the requirements for entry, tips for success, and the rewards and challenges of a career in marketing communications.

Information on Career Day 2005 can be found at
www.njadclubcareerday.org.

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R&J Public Relations Named Agency-of-Record for The Somerset Hills Hotel and Inn at Somerset Hills
Agency Will Promote the Two Hotels as the Premier Hospitality Destination in the Somerset Hills Area

Bridgewater, NJ (September 30, 2005) – The Somerset Hills Hotel in Warren, NJ, and its sister property, The Inn at Somerset Hills in Basking Ridge, NJ have R&J Public Relations of Bridgewater, NJ as public relations agency-of-record for the promotion of these two fine European-style hotels within the business community and among the general public in the Northern and Central New Jersey areas.   The appointment was announced by Geoffrey A. Conrad, General Manager of the two hotels.

“R&J Public Relations has an established track record in promoting high-end clients within discerning marketplaces, and we believe their expertise will help to position our two hotels as the premium hospitality and lodging choice in the Somerset Hills area,” said Conrad.

The Somerset Hills Hotel carries on the tradition of the small, luxury hotels of Europe, with elegantly-appointed and spacious rooms, whirlpool suites, efficiency suites, an exercise room and outdoor pool within a modern, state-of-the art facility.  The 123-room hotel offers five meeting rooms in addition to the Claremont Ballroom, which can accommodate weddings and gatherings of up to 250 people.  Two restaurants, the upscale, fine dining Grappa Restaurant, and the casual, pub-style Tap Room offer a variety of dining and lounge experiences.

The Inn at Somerset Hills is the perfect marriage of colonial-style elegance and modern convenience.  The Inn at Somerset Hills is perfect for business travelers, combining enhanced meeting and conference facilities, along with state-of-the-art business services and amenities and 112 cozy and comfortable rooms.  The Inn features The Dead River Pub and Restaurant which serves an upscale menu, and where live music can be heard on most weekends in the lounge.

Both hotels are just 30 minutes from Newark International Airport, and free local and airport shuttle service is available.

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Lonsdorf is Featured Speaker at NJ Biz / Wachovia Bank Marketing Forum
Agency President John Lonsdorf will be a featured speaker at the “Marketing and PR for Small Businesses” Forum co-sponsored by NJ Biz Magazine and Wachovia Bank.  The September 13 event features presentations by three prominent New Jersey marketers, followed by an “open forum” Q&A that promises to be both interesting and informative. 

(Click Here for Advertisement)

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A Note from Jason Ledder:

Not knowing what to expect, I stepped off the plane in Ecuador and into a whole new world – a world that is almost impossible to describe.  At first glance, the areas in which we were to work could best be described as squalor – extremely dusty and dirty.  It looked to me like somewhere where life as I have come to know it and happiness could never co-exist.  

But that was only on the surface.  To our great surprise, it didn’t take long for our group to realize that the abject physical poverty of the area was belied by the spirit of the people for whom we were to work.  Despite the living conditions, these were some of the cleanest, proudest and yes, happiest, people I have ever met in my life. 

Most of the houses we built were for families who, up until then, slept under lean-to shanties made of old sheets, hubcaps and scraps of wood.  To see their faces as they stepped into an actual home for the first time was something I will never forget.   The one-room bamboo homes that we built would be considered sheds in the U.S., but to the families we helped, it instantaneously became a home.  It was the first – and probably the only – real roof they will ever have over their heads.

Jason Ledder traveled to Ecuador to build "Homes of Hope"

This trip was the single most eye-opening, life changing experience I have ever had.  Working with these people who have literally nothing helped put my own life in perspective.  The balance on my credit card bill and the mounting piles of work on my desk seem less stressful to me now.  I am more motivated and less stressed in everything I do now.  I hope that no one ever has to experience the poverty that I witnessed, but I am now more appreciative of everything I have been blessed with, because I did.

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Marioni Appointed to VP

Scott Marioni has been appointed Vice President and made a partner in the firm, according to agency President John Lonsdorf.  Marioni has been with the firm for over six years, most recently in the position of Senior Account Manager. 
"Scott's proven leadership and marketing knowledge have been invaluable to R&J Public Relations over the past several years," said Lonsdorf.  "He is a tremendous asset to his clients, and has helped R&J to secure a position as one of the top public relations firms in the region."
A native of Bridgewater, NJ, Marioni has worked as a public relations professional in New Jersey for more than ten years.  His professional background includes experience in virtually every facet of the industry including corporate communications, issues management, media relations, product publicity, event management, trade show support, public affairs and crisis management. 

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R&J Public Relations Named Agency-of-Record for Cooke Optics
Cooke Optics, manufacturers of professional camera lenses for the motion picture and professional photography markets, has named R&J as public relations agency-of-record.

Cooke lenses have been used to shoot several of the most renowned and visually beautiful motion pictures of all time.  Recent box office releases shot with Cooke lenses include Ray, Bridget Jones's Diary, Chicago, Under the Tuscan Sun, and Harry Potter and the Prisoner of Azkaban.

“R&J Public Relations has an established track record in promoting high-end products within the professional cinema, video and still photography markets, and we believe their expertise will help to position the Cooke brand of premium lenses for maximum success,” said Les Zellan, Chairman of Cooke, based in England.

“With Scott and Shackleton at the South Pole; at the top of Mount Everest and in the deepest ocean in the world; at royal weddings and major ceremonial events; in most of the world's television networks, and on major film locations, Cooke lenses have stunningly documented the most historic events of the 20th century,” said John Lonsdorf, President of R&J Public Relations. 
 

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Lonsdorf in the News
R&J PR President John Lonsdorf is once again quoted in the February 28 issue of NJBiz.  Lonsdorf was sought out by the publication as an expert in public relations, and was interviewed about the recent storm of press at the Borgata Hotel and Casino in Atlantic City.  Lonsdorf was featured as an expert on the use of web logs (“blogs”) in the publication’s February 21 issue as well.

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R&J Named International PR Agency-of-Record for Lino Manfrotto
Lino Manfrotto, the world’s leading manufacturer of tripods and camera support under the Manfrotto and Gitzo brands, has named R&J Public Relations as its international public relations agency-of- record. 

“R&J Public Relations demonstrated the creativity and market knowledge that we were seeking in an agency to lead the worldwide publicity efforts for the Manfrotto and Gitzo brands,” said Luigi Cadorin, Director of Sales and Marketing for Lino Manfrotto in Bassano del Grappa, Italy. 

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