R&J Sweeps Major Broadcast and Print Media with Girl Scouts’ 100th Anniversary Bridging Event

This entry was posted in Client Hits. Bookmark the permalink.

 

The Girl Scouts Councils of New Jersey kicked off their celebration of the 100th anniversary of girl scouting in a big way, with R&J securing comprehensive event coverage of their ceremonial “bridging” event on November 13, 2011, during which thousands of Girl Scouts joined together to walk across the George Washington Bridge and enjoy a full day of fun, crafts and activities.  R&J worked with each New Jersey council to coordinate localized media interviews and promote the councils’ collective dedication to the organization’s mission to empower girls of courage, confidence and character.  R&J secured broadcast event coverage on CBS, FOX, ABC, NBC, WPIX, PBS, NY 1, News 12 NJ, WCBS-AM, and WABC-AM – effectively “hitting for the broadcast cycle” by landing every major TV and radio station.  In addition, R&J landed the event over 50 print and online placements, including features in the state’s three largest newspapers: The Star Ledger, The Bergen Record, and The Asbury Park Press.






Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>