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Case History:
Good Samaritan Hospital
R&J Helps Launch
Cardiac Surgery Program in the Lower Hudson Valley
R&J
Public Relations recently helped Good Samaritan
Hospital in Suffern, NY celebrate the culmination of
a long and politically contentious effort with a
major press conference and community reception
announcing the naming of their new Active
International Cardiovascular Institute, and the
announcement of the new Chief of Cardiac Surgery.
R&J arranged
the event to highlight the community involvement and
commitment that was instrumental in bringing
comprehensive cardiovascular care to the region.
Invited guests included Senators, legislators, local
dignitaries and, of course, civic leaders whose
voice was heard in Albany, enabling this much needed
program to move forward.
The most
influential press in the area attended, including
New York television and radio, regional and local
newspapers, regional broadcast media and healthcare
press.
All of our
guests were treated to a breakfast buffet and heard
the announcement of Dr. Edward Lundy, M.D., as Chief
of Cardiac Surgery, as well as a presentation of a
major philanthropic pledge from Active
International, which was honored in the naming of
the institute.
R&J Public
Relations is proud to have played an active role in
energizing community involvement in support of this
badly needed program. As a result of Good Samaritan
being able to perform these procedures, lives will
be saved, and the overall cardiovascular health of
the people of the Lower Hudson Valley will be
elevated.
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