R&J and Good Samaritan Team up to Show off
Prestigious  #1 Ranking from HealthGrades^®

R&J gathers key media at press event announcing Good Samaritan Hospital as top-ranked cardiac surgery center

Situation:       Bon Secours Charity Health System’s Good Samaritan Hospital was named the top-ranked cardiac surgery center in the New York City region and Number 2 in New York State only three years after opening their cardiac surgery program.  Good Samaritan Hospital received this prestigious honor from HealthGrades^®, the leading independent healthcare ratings organization.  Since this news positioned Good Samaritan Hospital as one of the top cardiac surgery centers in the country, it was big news for the hospital.

Solution:        A press conference was scheduled to notify the community and the hospital’s constituent groups of this prestigious recognition.  At this event, representatives from HealthGrades presented an award to Chief of Cardiac Surgery Edward Lundy, M.D., Ph.D., and his team.

Objective:      To provide widespread and opportunistic print and broadcast media coverage regarding Good Samaritan Hospital’s recognition for their 5-Star HealthGrades rated cardiac surgery care

Challenges:    Our time frame was minimal; only one day was allocated for planning because of the timeliness of the news and the travel schedule of the HealthGrades representatives.   

Results:         R&J was able to secure coverage from local broadcast television, daily newspapers and weekly newspapers.  The top doctors and nurses from Good Samaritan’s cardiac team were present and interviewed.  Significant publicity and follow-up story opportunities resulted.